British Airways - Leadership and Change

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : HROA003 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Leadership/ Change Management
Case Length : 15 pages
Period : 1980 - 2003
Pub Date : 2003
Teaching Note : Not Available
Organization : British Airways
Industry : Aviation
Countries : UK, Europe


British Airways is one of the leading airlines in the world. This case traces the airline's history and discusses the process of turnaround during the 1980s under the leadership of Lord King and Colin Marshall.

The case also discusses the subsequent turbulent period under CEO Bob Ayling and the challenges faced, including recession, competition, terrorism and the Gulf war. The case closes with an outline of the tasks ahead of the incumbent CEO Rod Eddington. The case can be used to illustrate the importance of leadership in bringing about cultural change.


  Page No.
Introduction 1
Background Note 1
Change Management at BA 3
Bob Ayling 8
Future Outlook 12

Key Words:

British Airways (BA), Rod Eddington, Leadership and change, Human resource management, Colin Marshall, Lord King, Bob Ayling, Aviation industry, Change management, Putting people first, Managing people first, Airways

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