Financial management at Bajaj Auto

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : FINA004 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 21 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note : Not Available
Organization : Bajaj Auto
Industry : Automobile
Countries : India


Bajaj Auto Limited is one of India's largest two-wheeler manufacturers. As the dominant player until the early 1990s, Bajaj's market share declined from 49.3% in 1994, to 38.9% in 1999 with the entry of major competitors like Hero Honda.

Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj.


  Page No.
Introduction 1
The Indian Two-wheeler Industry 1
Background Note 3
Financial Management 6
Looking Ahead 11


Indian two-wheeler history, Working capital, Cost of capital, Capital structure, Cost structure, Dividends, Investments, Return on capital, Bajaj Auto Limited, Ratio analysis

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