Enterprise Risk Management at DELL Computer

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ERMT-005 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Not Available
Organization : Dell
Industry : Computer products and services
Countries : USA


Dell Computer is one of the most famous names in the PC industry. Despite being a late mover, Dell has become the global leader in the industry thanks to its highly efficient supply chain that ruthlessly eliminates inventory while retaining the flexibility to meet customer requirements. This case provides an overview of the risks Dell faces and how it manages them. Among the risks which Dell considers important are technology risks, marketing risks, operational risks, intellectual property risks and financial risks. The case illustrates how business strategy and risk management are closely intertwined


  Page No.
Introduction 1
Overview of Risks 2
Technology Risks 3
Marketing Risks 3
Operational Risks 4
Intellectual Property Risks 9
Financial Risks 10
Exhibits -


Dell Computer, Enterprise risk management at Dell, Personal computer (PC) industry, Financial risks, Michael Dell, Built-to-order model, Technology redundancy, e-Commerce, Hardware industry, Operational risks, Marketing risks, Equity risk, Intellectual property risks, Foreign currency risks, Interest rate risk

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