Reorganizing Dell Inc.


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Case Details:

Case Code : BSTR367
Case Length : 17 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Dell Inc.
Industry : IT - Hardware
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"There's been a pretty ginormous shift in our business over the last several years. We can do, and must do, more." 1

- Michael Dell, Chairman and Chief Executive Officer (CEO), Dell Inc., in October 2009.

"A revitalized Dell must first accept that the Dell of 1999 is gone forever and that the company must go down a new and different road to prosper".2

- Richard Kugele, Analyst at Needham & Company LLC3, in March 2009.

Introduction

On December 07, 2009, US-based leading technology company Dell Inc. (Dell) announced that as a part of its latest organizational restructuring exercise that started in January 2009, it would combine its consumer business with its Small and Medium Businesses (SMB) unit.

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1] Cliff Edwards, "Dell's Extreme Makeover," www.businessweek.com, October 15, 2009.
2] Jay Palmer, "Dell's down, but hardly out," http://online.barrons.com, March 6, 2009.
3] Needham & Company LLC, a US-based investment banking and asset management firm, was founded in 1985.


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