Reorganizing Dell Inc.


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Case Details:

Case Code : BSTR367
Case Length : 17 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Dell Inc.
Industry : IT - Hardware
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

The new unit would be led by Steve Felice, President of Dell Asia-Pacific and Japan. Commenting on the decision, David Frink (Frink), Spokesperson for Dell, said, "We believe the synergies between consumer and SMB will allow us to streamline how we go to market, reduce costs, and build a value proposition for customers in both segments."4

Dell, which develops, manufactures, and sells Personal Computers (PC) and other computer-related products, was founded in 1984. The company went on to become the largest seller of PCs and servers in the 1990s. However, by the early 2000s, it started facing competition, mainly from Hewlett-Packard (HP)5.

In his bid to arrest declining market share and profitability, in January 2007, Michael S. Dell (Michael), Founder and the then Chairman of Dell, resumed his earlier role as CEO of the company...

Excerpts >>


4] Jessica Davis, "Dell Reorganization Put Focus on Smartphones," www.channelinsider.com, December 07, 2009.
5] HP was founded in 1939 and is headquartered in Palo Alto, California, US.


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