Anomaly: Not Just another Ad Agency

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR341 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Business Model / Growth factors / Challenges
Case Length : 11 Pages
Period : 2004-2009
Pub Date : 2009
Teaching Note : Not Available
Organization : Anomaly
Industry : Advertising
Countries : US, UK


The case deals with Anomaly, a unique organization that claimed to be not "just an [advertising] agency, an incubator or a brand-strategy shop..." but all of these.

It describes Anomaly's business model, including the kind of solutions it provided to clients, the manner in which it earned revenues, and its emphasis on creating Intellectual Property (IP).

The case also discusses some of the different projects undertaken by Anomaly, and concludes with some information about its latest ventures and a brief overview of its future.


Identify the forces that are changing the traditional advertising model in today's economic environment.

Understand the structure and practices of an innovative firm that is attempting to adapt to the new realities in advertising.


  Page No.
Introduction 1
Not Just another Ad Agency 2
Anomaly's Projects 4
Another Anomaly 6
New Projects 7
Outlook 8
Exhibits 10


Advertising Agency, Intellectual Property (IP), brand incubator, Innovative Companies, ShopText, Anomaly, i/denti/tee, Lauren Luke

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