Case Details: |
Price: |
Case Code |
: |
BSTR309 |
For delivery in electronic format: Rs.
300; For delivery through courier (within India): Rs.
300 + Rs. 25 for Shipping & Handling Charges
Themese-commerce |
Case Length |
: |
17 Pages |
Period |
: |
1999-2008 |
Organization |
: |
Yahoo |
Pub Date |
: |
2009 |
Teaching Note |
: |
Not Available |
Countries
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: |
Japan |
Industry |
: |
Internet & e-commerce
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Abstract:
Yahoo Japan Corporation, a joint venture between US-based Yahoo Inc. and
Japan-based SoftBank Corporation, is the largest integrated information portal
in Japan. Yahoo Japan's online auctions, launched in 1999, became one of the
most popular sites in Yahoo Japan's portal. The case discusses Yahoo Japan's
entry into the online auctions market and examines some of the strategies that
it followed. It concludes with a brief description of Yahoo Japan Auction's
agreement with eBay US, facilitating cross-border bidding.
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Issues:
» Examine Yahoo's entry and expansion in Japan.
» Understand Yahoo
Japan's strategies for online auctions.
» Analyze the reasons for the success of Yahoo Japan Auctions
Contents:
Keywords:
Yahoo, Internet, Japan, Online Auctions, Online Marketplace, Auction website, eBay Japan, e-commerce, C2C (consumer to consumer)
Yahoo Auctions in Japan
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