McDonald's in China |
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Abstract:
The case also discusses the different localization strategies adopted by McDonald's and concludes by identifying the challenges faced by McDonald's in China. Issues:
Contents:
Keywords:Globalization, Entry, Expansion, Localization, Quality, Service, Cleanliness, and Value (QSC&V), Fast food chain, McDonald's, Yum Brands, Kentucky Fried Chicken (KFC), China McDonald's in China - Next Page>>
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