The Transformation of Apple's Business Model

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR212 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Leadership | Turnaround Strategies
Case Length : 16 Pages
Period : 1997-2005
Organization : Apple Inc.
Pub Date : 2006
Teaching Note : Not Available
Countries : US
Industry : Information Technology and Related Services


This case examines the ouster of Steve Jobs from US-based Apple Computers (Apple) in September 1985 and the incidents that followed in Apple before his return in 1997. It provides insights on how Jobs resurrected Apple when he rejoined Apple by bringing in several changes including cost control, rationalizing existing product lines, revamping of distribution system and introducing new products. Some of the products introduced by Apple like iPod was revolutionary and played a major role in turning around the fortunes of the company and placing it back on the growth track. Apple ceased to be a mere PC or software manufacturer and spread its horizon to become a diversified media company.


Understand and appreciate the role of a leader in reviving the fortunes of a company
Evaluate the strategies adopted by Jobs to turn Apple around.
Determine the reasons behind downfall of well established companies like Apple and the problems that companies tend to overlook.


  Page No.
Introduction 1
Background Note 2
Apple - Changing Leadership 3
Jobs Becomes CEO 6
The Transformation 9
The Road Ahead 10
Exhibits 12


Apple Computers, Business Transformation, Business Model, iPod, iTunes, Steve Jobs, Management Style, Corporate Turnaround, Inventory Management, Corporate Alliances, Real Networks

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