Tesco's 'Steering Wheel' Strategy


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Tesco's 'Steering Wheel' Strategy case study (Case Code: BSTR187) click on the button below, and select the case from the list of available cases:

Case Studies | Case Study in Business Strategy



Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR187 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Growth Strategy | Balanced Scorecard
Case Length : 21 Pages
Period : 1995-2005
Organization : Tesco
Pub Date : 2005
Teaching Note : Not Available
Countries : UK
Industry : Retail

Abstract:

The case describes Tesco's 'Steering Wheel' strategy and explains how it enabled the company to emerge as the largest retail chain in the UK. In 1997, Terry Leahy (Leahy) took over as CEO of Tesco. He aimed to make Tesco a 'Value Retailer.' Leahy named the strategy he wanted to adopt as 'The Tesco Way' which comprised of the company's core purpose, values, principles, goals and the Balanced Scorecard. Tesco adapted the Balanced Scorecard approach to meet its own requirements renaming it the Steering Wheel which had four quadrants - operations, people, customers and finance. The case highlights the approach of implementing the 'Steering Wheel' strategy in Tesco and the benefits reaped by the company after implementation.

Issues:

Role of core purpose, values principles and goals in the growth of an organization
Process of implementing 'Steering Wheel' strategy
Benefits of 'Steering Wheel' strategy

Contents:

  Page No.
Introduction 1
Background Note 2
Tesco's Business Operations 3
Tesco's Steering Wheel 4
Earning Customer Loyalty 5
Focus on Employees 7
Making Operations Efficient 9
Finance 10
The Crticism 12
Exhibits 13

Keywords:

Tesco, Steering Wheel, Balanced Scorecard, Tesco Way, Key Performance Indicators, Customer Loyalty, Employee Focus, Continuous Replenishment Program, Employee Motivation, Corporate Responsibility Committee, Store Format, Tesco's Principles, Core Purpose, Values

Tesco's 'Steering Wheel' Strategy - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.