Carrefour's Exit from Japan

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR185 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


International Business | Globalization Business
Case Length : 16 Pages
Period : 2000-2005
Organization : Carrefour
Pub Date : 2005
Teaching Note : Not Available
Countries : Japan
Industry : Retail


The case focuses on the experiences of retailing giant Carrefour in Japan.

It elaborates on the success of the world's second largest retailer in the Asian countries and the strategies that it adopted to enter the Japanese market in 2001.

The case discusses the problems that the company faced in Japan and its decision to finally exit the Japanese market.


Nature and structure of the Japanese retailing industry including its size, scope, spread, and unique characteristics

Implications of entering international markets without going in for partnerships, JVs, or acquisitions

Regulations in international markets which have an impact on the entry of foreign retailers

Different modes of entry into international markets


  Page No.
Introduction 1
Background Note 2
Carrefour in Asia 3
Carrefour's Entry Into Japan 4
The Japanese Misadventure 5
A Change in Outlook 7
Exhibits 9


Carrefour SA, Hypermarket, Wal-Mart, Ahold, Joint Venture, Wholly-owned subsidiary, Every Day Low Prices, Tesco Plc, Seiyu Ltd., General Merchandise Stores, Supermarkets, Hard Discount Stores, Convenience Stores, Japanese Retail Industry, Large Store Law, Entry Strategy, International Marketing

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