Jet Airways' Strategy, Operations and Competitive Position


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR172 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Business Strategy
Case Length : 18 Pages
Period : 1993-05
Organization : Jet Airways
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Aviation

Abstract:

Jet Airways was one of India's premium domestic airlines and arguably the most successful. The airline, which was set up in 1993 after the central government opened civil aviation to private investment, overtook India's national airline, Indian Airlines, in the early 2000s in terms of passengers carried. By 2005, Jet Airways had been listed on India's main stock exchanges and had obtained permission to operate international flights. This case discusses the mission, strategy, and operations of Jet Airways in the Indian airline industry. It also details the airline's competitive position vis--vis other full service carriers as well as newly emerging low cost airlines in India. Details of Jet Airways' international operations are also given. The case concludes with an analysis of the threats to Jet Airways' long-term success.

Issues:

The mission, business strategy, and operational aspects of a successful Indian airline

The nature of competition in the Indian airline industry and Jet Airways' competitive position vis--vis rivals

The differences between low cost airlines and full service airlines, and the potential of low cost airlines in the Indian airline industry

Contents:

  Page No.
Jet Airways' Successful IPO 1
Background 2
Jet Airways' Strategy and Operations 3
Jet Airways Vs. Competition 7
International Prospects 10
Possible Turbulence 10
Exhibits 13

Keywords:

Jet Airways, Indian Airline Industry, Naresh Goyal, Low Cost Airlines, Air Sahara, Air Deccan, Department of Civil Aviation, Open Skies Policy, Boeing, Airbus, hub-and-spokes system, Indian Airlines, Full Service Airlines, SpiceJet, Kingfisher Airlines, Go Air

Jet Airways' Successful IPO - Next Page>>

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