Xerox Corp's Turnaround Strategy

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Xerox Corp's Turnaround Strategy case study (Case Code: BSTR121) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business, Management, Operations, Strategies, Case Studies

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR121 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 1997-2003
Organization : Xerox
Pub Date : 2004
Teaching Note : Available
Countries : India
Industry : Printing and Imaging Equipment


In 1999, the revenues of Xerox Corp (Xerox), the world's largest photocopier maker, began to fall, and in 2000 it reported a loss of $273 million. Xerox also lost $20 billion in stock market value (from April 1999 to May 2000). Xerox cited many reasons for its bad performance including the huge reorganization effort initiated by the then CEO, Richard Thoman. In May 2000, he was replaced by his predecessor Paul Allaire, and Anne Mulcahy (Mulcahy) was made COO. Xerox revealed a Turnaround Programme in December 2000, which included cutting $1 billion in costs, and raising up to $4 billion through the sale of assets, exiting non-core businesses and lay-offs. Subsequently, in August 2001, Mulcahy was made CEO.

Xerox continued to report losses in 2001, but it returned to profit in 2002 and continued to report profits in 2003. The case examines the events that led to the decline of Xerox, and in particular how major reorganization strategies can affect a company.


Turnaround of Xerox, Change Management, Leadership, Outsourcing


  Page No.
Xerox Makes A Turnaround 1
Background Note 2
What Went Wrong? 4
Turnaround Strategy 7
Exhibits 10


Xerox Corp., G. Richard Thoman, Paul Allaire, Anne Mulcahy, Rank Xerox, Fuji Xerox, Xerox Channels Group, Change Management, Leadership, Turnaround, Xerox Engineering Systems, PARC, Outsourcing, SEC, Photocopier Manufacturer

Xerox Corp's Turnaround Strategy - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.