Prudential Financial Inc.

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR114 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Corporate Strategy
Case Length : 31 Pages
Period : 1875 - 2002
Organization : Prudential Financial Inc.
Pub Date : 2002
Teaching Note : Not Available
Countries : USA
Industry : Financial Services


The case provides detailed information on various functional areas of Prudential Financial Inc (Prudential) including marketing, human resources and finance. The case discusses the company's history since inception, product segments including US Consumer, Employee Benefits, International, and Asset Management and the various geographic regions in which the company operates and the revenues derived from these regions. The case also includes information regarding the company's social responsibility initiatives and corporate governance standards. It covers the future prospects of Prudential and problems faced by the company like market conduct allegations and unethical sales tactics adopted by the company's sales personnel.

It also covers information on the reorganization of business segments in August 2002. Finally, the case includes a detailed note on the global insurance industry outlook.


The advantages/disadvantages of demutualization for an insurance company

The future strategies to be adopted by Prudential in order to sustain the competition in the global insurance industry


  Page No.
Introduction 1
History 2
Business Segments 6
Geographic Segments 8
Marketing 9
Human Resources 10
Social Responsibility 12
Corporate Governance 13
Finance 14
Future Outlook 16
Outlook for the Global Insurance Industry 17
Exhibits 22


Prudential Financial Inc, marketing, human resources, finance, history since inception, product segments, US Consumer, Employee Benefits, International, Asset Management, geographic regions, revenues, social responsibility, corporate governance standards, future prospects, unethical sales tactics, sales personnel, reorganization

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