Rupert Murdoch: The Media Mogul

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR102 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 1980 - 2004
Organization : News Corporation Limited
Pub Date : 2004
Teaching Note : Available
Countries : USA
Industry : Media & Advertising


The case examines the entrepreneurial and leadership styles of Rupert Murdoch, the CEO and Chairman of News Corporation Limited, a global media and entertainment company which diversified into films, television, newspapers, magazines etc.

The case explains Murdoch's business acumen, diversification into different businesses and people management skills in detail.


The entrepreneurial skills which can lead to success of a business (es)

The different leadership styles and their role in the success of a business (es)

The importance of people management skills in the success of a business (es)


  Page No.
Murdoch Wants More! 1
Murdoch - The Formative Years 2
Murdoch's Business Acumen 3
People Management 4
The Two Sides of Murdoch 5
Exhibits 7


entrepreneurial, leadership, Rupert Murdoch, CEO, Chairman, News Corporation Limited, global media, entertainment, films, television, newspapers, magazines, acumen, diversification, people management, skills

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