Restructuring Unilever: The 'Path To Growth' Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR095 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Corporate Restructuring
Case Length : 17 Pages
Period : 2000 - 2003
Organization : Unilever
Pub Date : 2004
Teaching Note : Not Available
Countries : Europe
Industry : FMCG


The case discusses a five-year long organisational restructuring exercise undertaken by Unilever, a leading global fast moving consumer goods (FMCG) company. It examines in detail the important elements of the restructuring programme named the 'Path to Growth Strategy'.

The case focuses on the changes made with respect to the organisational structure, various Unilever businesses, branding strategies, operational processes and the supply chain management practices. Finally, it discusses the results of the restructuring exercise and examines the company's future prospects in the light of its falling share price and the sluggish growth of many of its leading brands.


Gain an insight into the internal and external factors which force a large multi-product multi-national company to restructure its operations


  Page No.
A Troubled Giant 1
Background Note 1
What 'PGS' is all About 3
Results of PGS (Till 2003) 10
Unilever's Future Prospects 11
Exhibits 13


Five-year long, organizational restructuring, Unilever, fast moving consumer goods, elements, Path to Growth Strategy, organizational structure, businesses, branding strategies, operational processes, supply chain management, future prospects, share price, sluggish growth, leading brands

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