Air Canada: From One Crisis to Another

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR069 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Mergers Acquisition and Takeovers
Case Length : 17 Pages
Period : 2003
Organization : Air Canada
Pub Date : 2003
Teaching Note : Not Available
Countries : Canada
Industry : Airlines


This case examines the problems faced by Canada's leading airline company, Air Canada, during the 1990s that led to its filing for bankruptcy protection in 2003. It details the company's growth from its inception as a government owned entity in 1937 to becoming the 10th largest airline in the world by the 1990s. The case takes a look at the circumstances that led to Air Canada's merger with archrival Canadian Airlines International. It also covers the problems that cropped up after the merger and the remedial measures adopted. The case moves on to examine the various problems faced by Air Canada during the early 21st century, which forced it to seek creditor protection. Finally, it discusses the company's future prospects in light of its restructuring plan and the uncertainties that plague the Canadian and global airline industries.


Understand the Canadian airline industry and the role played by the erstwhile state-owned monopoly player, Air Canada


  Page No.
Troubles, Troubles Everywhere! 1
Background Note 2
Air Canada, CAI & ONEX - The Takeover Drama 4
Merger Traumas 5
Restructuring: Post-September 2001 7
The Bad Times Continue 9
Will The Problems Ever End? 10
Exhibits 13


Troubles, Troubles Everywhere!, Background Note, Air Canada, CAI & ONEX - The Takeover Drama, Merger Traumas, Restructuring: Post-September 2001, Table I Air Canada - Sub Brands, The Bad Times Continue, Will the Problems Ever End.

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