Airbus: From Challenger to Leader


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR046 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Differentiation
Case Length : 14 Pages
Period : 1997 - 2003
Organization : Airbus
Pub Date : 2003
Teaching Note : Available
Countries : USA
Industry : Airlines

Abstract:

The case study focuses on the growth of Airbus and it also covers extensively the competition in the aerospace industry.

The case provides a detail account of the structure of the aerospace industry and the nature of competition in the industry. It explains how Airbus achieved a leadership position in the industry with market share increasing from 13% in 1995 to 57% in 2002.

The case also provides information about the Airbus's A-380 aircraft and how the success of this model could provide a competitive advantage for Airbus.

Issues:

Understand how innovative product development can lead to competitive advantage, catapulting a company to the No. 1 position

Contents:

  Page No.
Boeing's Nightmare 1
The Takeoff 2
Note on Aerospace Industry 4
Flight To Success 6
The Gamble 9
Exhibits 12

Keywords:

Airbus, competition, aerospace industry, account, structure, competition, leadership, market share,13%,1995, 57% ,2002,Airbus's A-380,competitive advantage, Airbus

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