Airbus: From Challenger to Leader

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Airbus: From Challenger to Leader case study (Case Code: BSTR046) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business  Management, Operations, Strategies, Case Studies

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR046 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 14 Pages
Period : 1997 - 2003
Organization : Airbus
Pub Date : 2003
Teaching Note : Available
Countries : USA
Industry : Airlines


The case study focuses on the growth of Airbus and it also covers extensively the competition in the aerospace industry.

The case provides a detail account of the structure of the aerospace industry and the nature of competition in the industry. It explains how Airbus achieved a leadership position in the industry with market share increasing from 13% in 1995 to 57% in 2002.

The case also provides information about the Airbus's A-380 aircraft and how the success of this model could provide a competitive advantage for Airbus.


Understand how innovative product development can lead to competitive advantage, catapulting a company to the No. 1 position


  Page No.
Boeing's Nightmare 1
The Takeoff 2
Note on Aerospace Industry 4
Flight To Success 6
The Gamble 9
Exhibits 12


Airbus, competition, aerospace industry, account, structure, competition, leadership, market share,13%,1995, 57% ,2002,Airbus's A-380,competitive advantage, Airbus

Airbus: From Challenger to Leader - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.