Westside: The Indian Retailing Success Story

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR043 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 1990 - 2003
Organization : TATA, Westside
Pub Date : 2003
Teaching Note : Available
Countries : India
Industry : Retailing


This case examines the reasons behind the success of an Indian retailing major - Westside.

It provides a detailed examination of the business model adopted by Westside and its merchandising policies in comparison to its competitors.

The case also discusses Westside's store layout and its marketing strategies in detail.


Discuss the strategy behind the decision of retail stores to opt for store-owned brands, and the merits and demerits of such a strategy


  Page No.
Westside Looks North 1
Background Note 1
The Westside Model 2
Promoting Westside 6
Future Outlook 7
Exhibits 9


Indian, retailing, Westside, examination, business, model, merchandising, policies, competitors, layout ,marketing strategies

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