Cartoon Network: The Indian Experience


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR035 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 10 Pages
Period : 1999 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : Cartoon Network
Industry : Media and Entertainment
Countries : India

Abstract:

The case examines the growth and evolution of Cartoon Network, the leader in the children's TV entertainment segment in India.

The localization and brand building initiatives taken by the channel are explored in detail. The case also discusses the measures taken by Cartoon Network to counter the threat posed by rival channels, Kermit and Nickelodeon.

The case also discusses the various charges leveled against the channel by critics and explores its future prospects.

Issues:

Understand the concept of cartoons, their universal appeal, and their ability to earn revenues for a TV channel/network

Contents:

  Page No.
Cartoon Crazy Kids (and Parents) 1
Background Note 2
Cartoon Network in India 3
All's Not Well in Toonland 5
Exhibits 8

Keywords:

Growth, Cartoon Network, children's TV, entertainment, India, brand building, Kermit, Nickelodeon, critics, future prospects

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