Leaving India: The Peugeot Story

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR023 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 9 Pages
Period : 1994 -1997
Pub. Date : 2002
Teaching Note : Available
Organization : Peugeot Premier Automobiles Ltd
Industry : Automobile & Automotive
Countries : India


The case explores the reasons for the poor performance in, and the eventual exit of the French automobile company Peugeot from India.

It discusses various problems faced by Peugeot and Premier Automobiles Ltd. (PAL), their joint venture partners, in their formative years.

It played a major role in the joint venture company's failure and its eventual closure.


Peugeot's Exit from Indian operations, Peugeot - P A L joint venture, Indian Passenger Car market


  Page No.
Closing Down 1
Background Note 1
Starting Problems 3
The Final Countdown 4
Gone Forever? 5
Exhibits 7


Poor performance, French automobile, Peugeot, India, Peugeot ,Premier Automobiles Ltd., PAL, joint venture partners, formative years

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