Modern Foods: Disinvestment and After

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR018 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Turnaround Strategy
Case Length : 14 Pages
Period : 2000-2002
Pub. Date : 2002
Teaching Note : Available
Organization : MUL Modern Foods
Industry : Food, Beverages & Tobacco
Countries : India


The case gives an overview of the disinvestment of Modern Foods (India) Limited (MFIL) by the Government of India (GoI) and turnaround strategy formulated by the Hindustan Lever Limited (MUL) for MFIL. When MUL took over MFIL, it was believed that MFIL would perform better under the HLL's management. However, after being sold to MUL, the company incurred cash losses to the tune of Rs. 69 million from 1998 to 99. As accumulated losses mounted to Rs.470 million and wiped off MFIL's equity of Rs. 330 million, it was referred to the Bureau of Industrial Finance and Reconstruction (BIFR). The case discusses various steps taken by MUL management for turning around the company. It also gives an insight into the disinvestment process and throws light on the reasons why the GoI was not able to hasten the process that was initiated in the early 1990s.


Disinvestment of P S U S, Modern Foods, Takeover of Modern Foods by M U L, Problems in Disinvestment


  Page No.
Introduction 1
Background Note 1
Post Sale Drama 3
Turning Around MFIL 4
Exhibits 7


Disinvestment, Modern Foods India Limited, MFIL, Government of India, GoI, turnaround strategy, Hindustan Lever Limited, MUL, MFIL, HLL, management, cash losses, Rs. 69 million, 1998, 1999, Rs.470 million, equity, Rs. 330 million, Bureau of Industrial Finance and Reconstruction ,BIFR

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