Hindustan Times vs The Times of India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR016 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Restructuring
Case Length : 9 Pages
Period : 1999 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Hindustan Times, Times of India
Industry : Media, Entertainment & Information
Countries : India

Abstract:

The case discusses the fierce competition in Delhi and northern India between two major publishing houses - Hindustan Times and Times of India. The case focuses on the aggressive pricing strategies adopted by the companies to counter each other. However, to gain a bigger share, Hindustan Times' vice chairperson Shobhana Bhartia chalked out a restructuring plan with an investment of Rs.4 billion. The case discusses in detail, the restructuring plan. The case is intended for MBA/PGDBM level students as a part of the Business Strategy curriculum. From the case, students are expected to understand and analyze the strategies of the two newspaper companies. Students also ought to analyze whether Hindustan Times should counter Times of India in Mumbai, Chennai and other cities or stick to northern India.

Issues:

Competition between Hindustan Times and Times of India, pricing strategies of the two companies, Restructuring plan of Shobhana Bhartia for Hindustan Times

Contents:

  Page No.
Introduction 1
A Brief On The Industry 1
Price Wars 2
Challenging the Market Leader 5
Exhibits 7

Keywords:

Delhi, northern India, publishing houses, Hindustan Times, Times of India, aggressive pricing, vice chairperson, Shobhana Bhartia, Rs.4 billion, Business Strategy, Mumbai, Chennai, northern India

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