Doordarshan's Problems

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR012 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Brand Management
Case Length : 8 Pages
Period : 1994 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Doordarshan
Industry : Media, Entertainment & Information
Countries : India


In the mid 1990s, a number of private cable TV channels were launched in India.

With their sleek presentation and innovative programming, they were surging ahead of Doordarshan (DD) in terms of both revenue and viewership.

Due to the poor management at Doordarshan, transmission quality and program content were deteriorating. Viewers began to switch to private channels, which were better at catering to their tastes and needs.


Growth Of Private Channels And Cable TV In India


  Page No.
Is DD Dead? 1
DD - Inside Story 2
Cable Onslaught 4
Sagging Revenues 4
Tangle of Problems 5
Fresh Lease of Life 7


1990s, private cable TV, channel, India, sleek presentation, innovative programming, Doordarshan, DD, revenue, viewership, poor management, Doordarshan, transmission quality, program content, deteriorating, tastes, needs

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