Balaji Telefilms: A Success Story


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR007 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 5 Pages
Period : 1994-2002
Pub. Date : 2002
Teaching Note : Available
Organization : Balaji Telefilms Ltd
Industry : Media, Entertainment & Information
Countries : India

Abstract:

Balaji Telefilms Ltd, a public-listed media software production company, helped to bring about the transformation of the Indian television industry.

The case explores the factors that led to the company's success, and examines the strategic vision of Ekta Kapoor, the creative genius behind the company.

Issues:

Strategic Vision, Indian Television Industry

Contents:

  Page No.
Making Waves 1
Starting from Scratch 2
A Recipe for Success 2
Aiming Still Higher 4

Keywords:

Balaji Telefilms Ltd, public-listed, media, software production company, Indian television industry, factors, company's success, strategic vision, Ekta Kapoor, creative genius

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