Apple in 2005: Moving into the Mainstream?


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA118 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 13 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : USA
Industry : -

Abstract:

Steve Jobs, CEO of Apple Computers has recently announced that his company might start using Intel microprocessors from 2006.

Apple has traditionally stayed away from using Microsoft's Windows software and Intel's microprocessors and preferred to use IBM microprocessors for its computers.

While there are rumors that the announcement might be a tactic to gain negotiating leverage with IBM, Apple maintains that its intentions are serious. Will using Intel chips mark a turning point in Apple's evolution? Will it take Apple mainstream?

Contents:

  Page No.
Introduction 1
Background Note 1
Product Development 4
The Road Ahead 6
Exhibits 8

Keywords:

Steve Jobs, Apple Computers, Intel microprocessors, Microsoft's Windows software, IBM microprocessors, Intel chips, Turning point in Apple's evolution and Apple mainstream

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