Wipro: Value Driven Leadership

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA045 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 27 Pages
Period : 1966 - 2004
Organization : Wipro
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Information Technology


After starting off as a small producer of cooking oil in 1945, Wipro, one of India's most admired companies, is today a large diversified corporation by Indian standards with 23,300 employees, $1,349.8 million in revenues, and $230.8 million in profits for the fiscal year ended March 2003. The company's success has been largely due to its entrepreneurial style of management. Over time, Wipro has built, a cadre of high performing, self-motivated managers. CEO Azim Premji's value based leadership has held these high performers together. The case brings out the importance of leadership and values in building a world class organisation.


  Page No.
Introduction 1
About Wipro's business model 1
Background Note 4
Organizational Culture 8
Human Resources Management 10
Concluding Notes 16
Exhibits -


Wipro's business model, Global IT company, Software services, Azim Premji, Software Engineering Institute, Leadership, People capability maturity model (PCMM) initiative, 360 feedback, Process re-engineering, Ranjan Acharya, Integrated solution provider, Organisational culture, Human resources management, Winds of change, Western India Vegetable Products Limited

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