Unilever India in 2004 - In Search of a Growth Strategy


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA043 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 14 Pages
Period : 1885 - 2004
Organization : Unilever, Hindustan Lever Limited (HLL)
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Packaged Goods

Abstract:

Unilever's Indian subsidiary, Hindustan Lever Limited (HLL), is the country's largest fast moving consumer goods (FMCG) company. Since the early 2000s, HLL has been finding growth difficult to come by. In the wake of these problems, HLL has announced a major management and operational restructuring exercise. The question uppermost in the minds of analysts is whether this restructuring will help HLL turn things around in its favour and it can return to the heady days of the mid-1990s, when double digit growth had come so easily.

Contents:

  Page No.
Introduction 1
Background Note 1
Business Segments 2
Project Millennium 3
Human Resources 6
Changes at the Top 8
The Road Ahead 9
Exhibits -

Keywords:

Unilever, Hindustan Lever Limited (HLL), Fast moving consumer goods, Banga, Organisational restructuring, Project millennium, Keki Dadiseth, Home and personal care, Packaged goods, Power branding strategy, Growth strategy of HLL, Management structure, Business segments of HLL, MK Sharma

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