Toyota in 2004: Managing Innovation in the New Millennium

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Toyota in 2004: Managing Innovation in the New Millennium case study (Case Code: BSTA025) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA025 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 11 Pages
Period : 2000 - 2004
Organization : Toyota
Pub Date : 2005
Teaching Note : Not Available
Countries : Japan
Industry : Automobile


Japanese car maker Toyota, the strongest player in the global automobile industry, is set to overtake Chrysler in sales to become one of America's Big Three. Toyota's success is the result of rapid product development, world-class manufacturing, obsessional devotion to customer satisfaction and the quest for continuous improvement.

In recent times, Toyota has been revamping its ordering, manufacturing and distribution to make it easier for dealers and customers to make changes just before production. Reducing lead time will not only improve customer satisfaction but also cut dealer inventory and the need to offer rebates for slow-selling vehicles.

Toyota is also focusing on product innovation to effectively serve niche segments with specialised requirements. The company is striving to improve its styling and designs, even as it continues to make the product development process more efficient. Will Toyota be able to build further on its competitive lead?


  Page No.
Introduction 1
Process Innovations 1
Product Innovations 3
The Road Ahead 4
Exhibits 5


Process innovation, Toyota, Big Three, Built to order demand, Logistics, Streamline, Global body shop, Product innovation, Lexus, US, Japan, Automobile industry, Global ten objective, Prius, GM (General Motors)

Toyota in 2004: Managing Innovation in the New Millennium - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.