Intel's 'World Ahead' Program - The Baramati Project in India


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Case Details:

Case Code : BECG098
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Baramati Initiative

In September 2006, the first phase of implementation of the World Ahead program in India began in the small Tier IV town of Baramati, near Pune, in the state of Maharashtra. Baramati, primarily agriculture-based economy, was an administrative center for a group of nearby villages...

Accessibility
Remote Diagnostics at Rui Hospital
With the technical support of Intel, a tele-health diagnostic center was run by Madurai-based Aravind Eye Hospital and Bangalore-based Narayana Hrudayalaya at Rui Hospital in Baramati...

Connectivity
In Baramati, Intel opened a community computer center and public kiosks, where the company installed WiMAX technology in collaboration with Aircel...

Education
Intel Teach Program
The Intel Teach Program preceded the 'World Ahead' initiative and was started in 2001. In association with the Ministry of Education, Intel worked towards harnessing technology to enhance classroom learning...

The Appreciation

Intel planned to replicate the Baramati initiative in several other locations across the world. According to Barrett, "I came to Baramati with an intention to understand and replicate the IT applications used here at other rural locales in India. But I am now convinced that the Baramati recipe can find global application. I will be taking this case study to the United Nations to be replicated world over."...

The Criticism

Notwithstanding the initiatives undertaken by Intel, a few critics said that after the launch of the program in Baramati, the progress had been very slow, especially in the health project. Besides, Intel's involvement had also gone down considerably after the launch, they claimed...

Exhibits

Exhibit I: Geographical Breakup of Revenues of Intel
Exhibit II: Income Statement of Intel (2004-08)
Exhibit III: A Note on Intel's Digital Inclusion Programs
Exhibit IV: Screenshot of Skool.Com
Exhibit V: Intel's Other Projects in India



 

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