Intel's 'World Ahead' Program - The Baramati Project in India


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Case Details:

Case Code : BECG098
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Intel was founded by Gordon E. Moore (Moore) and Robert Noyce (Noyce) in July 1968 at Silicon Valley, Northern California, in the US. Both Moore and Noyce left their jobs at Fairchild Semiconductors to start this new venture...

The 'World Ahead' Program

According to analysts, the major credit for creating and implementing the World Ahead Program went to Craig Barrett (Barrett), Chairman, Intel, who was also the Chairman of United Nation's (UN) Global Alliance for ICT and Development (GAID)...

Accessibility
Intel wanted to increase the accessibility of computers to people by creating opportunities wherein more and more people could afford to purchase and use PCs...

Connectivity
Along with increasing familiarity with computers, Intel also wanted to develop proper wireless broadband Internet connectivity. It wanted to develop the ecosystem for the same and encourage deployment of such connections...

Content
Intel tried to provide localized content for each and every region. For this, it worked along with local governments, NGOs, as well as with people working in the education and healthcare fields...

Education
The fourth area of Intel's focus was in the field of education. The company wanted to educate students from different countries across the world. The education focused on digital literacy, problem solving, and critical thinking so that they could benefit the global economy through their contribution and at the same time emerge successful in their lives...

'World Ahead' Program in India

In May 2006, the World Ahead Program was launched in India by Otellini. Speaking on the occasion, he said, "India will play a key role in designing and developing computing technologies used worldwide under Intel's World Ahead Program...

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