DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program

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Case Details:

Case Code : BECG083
Case Length : 15 Pages
Period : 2001-2007
Pub Date : 2008
Teaching Note :Not Available
Organization : DHL
Industry : Logistics
Countries : Belgium, USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

DHL was founded in 1969 by Adrian Dalsey, Larry Hillblom and Robert Lynn. The first letters of their last names making 'DHL' was adopted as the name of the company. They started a door-to-door service between San Francisco and Honolulu, personally carrying bills of lading.

This enabled companies to begin the customs clearance procedure before the arrival of their cargo, thus reducing waiting time at the harbor.

The concept of sending bills by air to enable earlier clearance of cargo at harbors led to the founding of a new industry popularly known as International Air Express - to deliver shipments by airplane...

Business Continuity

Any natural or man-made disasters meant stoppage and discontinuation of business for DHL. In order to maintain business continuity during such situations, DHL developed an elaborate business continuity plan...

Disaster Management/Humanitarian Relief

The experience that DHL gathered to provide complete service to its customers even in an emergency, coupled with the resources it had at its disposal, gave the company confidence that it could leverage its expertise for humanitarian causes and use it to provide logistical support to communities during emergencies. DHL decided to help by ensuring that humanitarian aid and relief supplies that poured in from different countries were transported and distributed into the country facing emergency...

DHL in Tsunami Relief

The efficiency of the AETs was soon put to test when a wave of tsunamis were triggered across Asia in the aftermath of an earthquake measuring 9.0 on the Richter Scale off the Sumatra coast in Indonesia. After the tsunami, DHL's logistics professionals offered air freight handling services at Sri Lanka...

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