The Tata Group: Integrating Social Responsibility with Corporate Strategy


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BECG050 For delivery in electronic format: Rs. 500 ;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 15 Pages
Period : 1995-2005
Pub. Date : 2005
Teaching Note : Not Available
Organization : Tata
Industry : Diversified
Countries : India

Abstract:

The Tata group has been credited for aggressively pursuing several corporate social responsibility (CSR) initiatives in India. The case describes the vision and mission of Tata group which places importance on CSR. It then examines how the group's vision is translated into action through the various community development initiatives.

The case focuses on issues like, how the Tata group had gone about integrating various CSR initiatives across the group companies, the measures it is adopting for institutionalizing the concept and the various benchmarks adopted. Finally, the case examines how Tata Group is integrating CSR with its business processes in the organization's journey towards business excellence.

Issues:

Corporate Social Responsibility Initiatives of Tata Group

Contents:

  Page No.
Introduction 1
Background Note 1
Community Development Initiatives 2
CSR as a Strategic Initiative 4
Institutionalizing CSR 5
TBEM - Striving for Business Excellence 7
Recognition 9
Exhibits 11

Keywords:

Tata Group, Corporate Social Responsibility (CSR), Community Development, Environmental Standards, Triple Bottom Line, Tata Business Excellence Model (TBEM), Models of CSR, Leadership with Trust, Corporate Philanthropy and Sustainable Human Development

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