Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG033 For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility
Case Length : 13 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note : Not Available
Organization : Canon Inc.
Industry : Photocopier & Camera
Countries : Japan


The case discusses in detail the social responsibility initiatives undertaken by the Japanese digital imaging equipment giant - Canon Inc.

The case describes how Canon's corporate philosophy - Kyosei - guided the company's operations and its behaviour towards its employees, partners, customers, competitors, environment and the communities in which it operated.

It elaborates the way in which Canon practiced the principles of Kyosei. By practicing the philosophy, Canon was globally recognised as one of the most socially responsible corporate citizens.


Get insights into the principles of Kyosei and the manner in which a company can succeed by implementing those principles

Understand the significance of a corporate philosophy to accelerate the social responsibility initiatives of an organisation

Learn about the benefits that a company can reap by implementing Kyosei

Study the corporate social responsibility initiatives of Canon over the years, including environmental conservation and community development efforts


  Page No.
Introduction 1
Background Note 2
Canon's Journey Towards Corporate Kyosei 3
Canon - Embracing the Principles of Kyosei 6
Recent Social Responsibility Initiatives 7
Exhibits 10


Canon, Social responsibility, Kyosei, Global imbalances, Ryuzaburo Kaku, Canon's environment charter, Globalisation, Environmental conservation, Ecology conscious management, Canon's code of conduct, Community development

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