The BAT-ITC Tussle

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG012 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 11 Pages
Period : 1996-2002
Pub. Date : 2002
Teaching Note : Available
Organization : ITC BAT
Industry : Food, Beverages & Tobacco
Countries : India


The case examines the tussle between ITC Limited (ITC) and its parent company British American Tobacco (BAT) during the mid-1990s.

The case also details the issues over which the two companies disagreed, with a focus on the ITC Chairman K L Chugh's role in the battle.


Explain to students the role of the company board, its structure and mechanisms and to discuss the struggle for control of the board and its policies between a major shareholder and the managers.

Help students to understand and analyse the implications and dynamics involved in the shareholding pattern and the issue of controlling interest and decision making processes in the board between various constituents.


  Page No.
Public Drama 1
Background Note 1
The Warring Factions 3
The Mysterious End 4
Exhibits 6


British American Tobacco in India, ITC Ltd, KL Chugh, Diversification moves by ITC, Financial irregularities at ITC, Tussle between BAT and ITC, Corporate Governance, Role of BAT in the whole issue, FERA Violations by ITC, role of Chugh in the ITC controversy

Public Drama - Next Page>>


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