Indian Animation Industry: Moving Up the Value Chain?


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BENV021 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Cost advantage / Value Chain / Business Model / Business Environment
Case Length : 13 Pages
Period : 1990-2008
Pub Date : 2009
Teaching Note : Not Available
Organization : -
Industry : Information Technology; Animation
Countries : India

Abstract:

In the last decade, the Indian animation industry witnessed high growth rates largely due to some inherent strengths and the cost advantage that it offered. The companies were adopting different business models, and experts believed that many of these companies were moving up the value chain.

However, they felt that the Indian animation industry had a lot of bottlenecks and that Indian animation companies had some weaknesses as well. In such a scenario, the Indian animation companies had to make the right strategic moves in order to tap the full potential of the market.

Issues:

Analyze the Indian animation industry at the backdrop of the global animation industry.

Explore concepts related to value chains and discuss whether the players in the Indian animation industry were moving up the value chain.

Analyze the various types of business models adopted by the Indian animation companies.

Contents:

  Page No.
Introduction 1
Early Years 2
A Turning Point 3
Indian Animation Gains Momentum 3
Coming of Age? 5
Challenges 5
The Way Forward 6
Exhibits 8

Keywords:

Value chain, Business models, Cost advantage, Animation industry, Indian animation industry, Global animation industry

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