Comcast-NBC Universal Joint Venture Deal
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Case Details:
Case Code : BSTR364
Case Length : 19 Pages
Period : 2004-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Comcast Corporation / NBC Universal / GE
Industry : Media and Entertainment
Countries : US
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"We put none of those types of traditional synergies into our numbers to make this a good transaction. However, I do think it's a great business that we're buying, and I do think there are many strategic things we can do together, and we'll
just have to prove that as we go."1
- Brian Roberts, Chief Executive Officer (CEO), Comcast Corporation, in December 2009.
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"Consumers of all of our products - on screens large and small
- will have the benefit of enhanced content and experiences, delivered to them
in new and better ways as a result of this transaction."2
- Jeff Zucker, President and CEO, NBC Universal, in December 2009.
"This merger's potential to foreclose competition and
stifle innovation is significant and real."3
- Mark Cooper, Director of Research, Consumer Federation of America4, in December 2009.
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Comcast-NBC Universal Joint Venture Deal
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