Teaching Notes
|
| 1. |
‘Cleaning’ the Diamond: De Beers’ Fifth ‘C’ |
| 2. |
“Danone’s Probiotic Yogurt Activia: Latching on to the Health Bandwagon” |
| 3. |
“The Woman of Substance”: Changing Face of Women in Advertisements? |
| 4. |
24/7 Work Culture in the US: Working to Live or Living to Work? |
| 5. |
3 UK’s Profitability and Regulation Concerns: Can its CEO, Kevin Russell Pull it off? |
| 6. |
3M's Innovations: A Rethink on the Guiding Principles? |
| 7. |
A Challenge to Innovation: Can Netflix sustain growth? |
| 8. |
A Dent in Wal-Mart’s Public Image: The PR Strategy |
| 9. |
A G Lafley: Innovating P&G’s Innovations |
| 10. |
Absolut Sequel? Absolut's new advertising campaign in 2006 in the US |
| 11. |
Accenture’s Grand Vision: ‘Corporate America’s Superstar Maker’ |
| 12. |
Achieving Success in China: Starbucks’ Strategies and Challenges |
| 13. |
Adidas in China:Jockeying for Supremacy |
| 14. |
Adidas in the USA- Bouncing Back |
| 15. |
Adidas: The Reebok Brand Revival |
| 16. |
Adidas-Reebok Merger: Sprinting behind Nike |
| 17. |
Aditya Birla Group under Kumar Mangalam Birla:Can he Manage the Mandate? |
| 18. |
Advertising and Branding Strategies of Staples-
The ‘Easy’ Campaign
|
| 19. |
Advertising Industry in China: Potential and Challenges |
| 20. |
Advertising Strategies of Coca-Cola: Can it be refreshed? |
| 21. |
Ageing Population in Europe: The Economic Challenges |
| 22. |
Ahold’s Merger and Acquisition Strategy – Cees van der Hoeven’s approach |
| 23. |
AIG in China: The Expansion Strategies |
| 24. |
AIG: The Problem of Disclosuress |
| 25. |
Air Deccan (A): The Captain’s Cocktail |
| 26. |
Air Deccan (B): The Captain, The Baron and The Unknown |
| 27. |
Air Deccan (C): The Captain vs The Baron |
| 28. |
Airbus: Flying through Turbulence |
| 29. |
Albertsons’ Competitive Strategies |
| 30. |
Aldi: The German Wal-Mart? |
| 31. |
Alessi: Managing Brand Equity at the Italian Design Firm |
| 32. |
Alitalia: The Airline in Trouble |
| 33. |
Allen & Co.: People as Profit Centers |
| 34. |
Altria: The American Tobacco Giant’s Troubled Portfolio |
| 35. |
Amazon in 2005: Success and the Future Challenge |
| 36. |
Amazon.com:From Books to Outsourcing Services |
| 37. |
AMD vs. Intel - Strategies for growth |
| 38. |
AMD: The Customer-centric Innovation Strategies |
| 39. |
AMD's Technological Innovations: Converting Capabilities into Competitive Advantages |
| 40. |
America Online – Time Warner Merger: Why It Failed |
| 41. |
America’s Dollar Policy: Weak Dollar vs Strong Dollar |
| 42. |
American BPO backlash: The Highs and Lows |
| 43. |
Amgen, the World’s Biggest Biotechnology Group: The Competitive Strategies |
| 44. |
Anders Moberg at Ahold: Turnaround Strategy with Re-engineering the Value Chain |
| 45. |
AOL’s Ad-based Business Model |
| 46. |
Apple iPhone – Will it Ring? |
| 47. |
Apple iPhone Price Cut: Is it a Right Strategy? |
| 48. |
Apple Ventures into Movie Downloads |
| 49. |
Apple’s Challenges in the MP3 Player Market |
| 50. |
Apple’s Future – Expansion into Different Product Lines |
| 51. |
Apple’s 'Low-End' Strategy: The Payoffs |
| 52. |
Aravind Eye Hospitals: A Case in Social Entrepreneurship |
| 53. |
ASDA: Betting on Low Prices? |
| 54. |
Asian Paints India Ltd: The Global Strategies |
| 55. |
AstraZeneca's Growth Strategies |
| 56. |
Audi's New Marketing Strategy: The Audi Channel |
| 57. |
Automobile Industry in Russia: The Growth Potential and the Competitive Pressures |
| 58. |
Automobiles: Made in China, Sold in America? |
| 59. |
Automobili Lamborghini: Growth after Bankruptcy |
| 60. |
Avid Technology Inc: The US Digital Tool Provider's Growth Strategies |
| 61. |
Avon Product Inc. – Redesigning its Supply Chain |
| 62. |
Avon: Direct Selling in China |
| 63. |
AvtoVAZ, the Russian Carmaker: Facing up the Foreign Competition |
| 64. |
AXE Effect in the US: Success through Viral Marketing? |
| 65. |
BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid |
| 66. |
Balanced, Active Lifestyles: Another Corporate Social Responsibility Ace from McDonald's? |
| 67. |
Banco Bilbao Vizcaya Argentaria’s Growth Plans |
| 68. |
Bangladesh and the MultiFibre Agreement |
| 69. |
Bank of America: Brand Positioning Strategies |
| 70. |
Bank of Baroda The Re-branding Strategies |
| 71. |
Bank of Baroda: The Re-branding Strategies |
| 72. |
Barbie vs Bratz: Competition in the Tween Girl Market |
| 73. |
Barclays’ Entry into India: Strategies and Prospects |
| 74. |
BBC – YouTube Pact: A Win-Win Strategy |
| 75. |
BBC-Microsoft Tie-up: Strategy for Next Generation Digital Presentation |
| 76. |
Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea |
| 77. |
Benetton's advertising:looking beyond Toscani |
| 78. |
Best Buy: Growth through Segmentation |
| 79. |
Bikram Yoga: Doing Yoga the McDonald’s Way? |
| 80. |
BILL & MELINDA GATES FOUNDATION, WORLD'S LARGEST CHARITY: PHILANTHROPY WITH A MANAGERIAL APPROACH |
| 81. |
Biogenerics : Opportunities and Challenges |
| 82. |
Bionade Soda (A): Marketing Challenges for an Innovative Brand |
| 83. |
Bionade Soda (B): The Organic Growth Conundrum |
| 84. |
Biotechnology in Cuba |
| 85. |
Blockbuster Acquires Movielink: A Growth Strategy? |
| 86. |
Blood Diamond: A Hollywood Flick Inspiring Business Ethics? |
| 87. |
Boeing - Lockheed Martin JV: Together to Survive |
| 88. |
Boeing: Back on the Track? |
| 89. |
Bono’s “Red Brand”: Targeting “Conscience Consumers” |
| 90. |
Boston Red Sox- The brand and its future |
| 91. |
Boston Scientific vs Johnson & Johnson: Battle for the Stent Market |
| 92. |
Bottom of the Pyramid Strategy: Business Schools and Companies Explore to Exploit |
| 93. |
BP: Evolution of a New Corporate Culture |
| 94. |
Brand Bond: The World is Not Enough |
| 95. |
Branding : The Asian Dilemma |
| 96. |
Branding Service: The McDonald’s Way |
| 97. |
Brazil’s Success with Bio-fuels: The Road to Economic Independence |
| 98. |
British Broadcasting Corporation: Grim Future Ahead? |
| 99. |
British Chocolate Market: Up for a Fairtrade - Organic Makeover? |
| 100. |
Burgeoning Chinese Economy: Signs of Overheating? |
| 101. |
Burger King in China |
| 102. |
Burger King: Will it Regain its Market Share? |
| 103. |
Burger King:Revitalizing the Brand |
| 104. |
Business in India – The LG Way |
| 105. |
C&C's 'Bulmers' and 'Magners' Brand: The Irish Drinks Company's Brand Repositioning Strategies |
| 106. |
Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas |
| 107. |
Cambodia's ACLEDA: From Microfinance to Banking |
| 108. |
Cancun Ministerial Conference: An Impasse |
| 109. |
CANON DIGITAL CAMERAS: Will it continue to click? |
| 110. |
Canon: Betting on SED Technology |
| 111. |
Capgemini’s acquisition of Kanbay International:
The Road Ahead
|
| 112. |
Carlos Ghosn as CEO of Nissan and Renault: Can he rework the ‘Nissan magic’? |
| 113. |
Carrefour in China: Savoring the Success |
| 114. |
Carrefour in Japan |
| 115. |
Carrefour: Competitive Strategies During Challenging Times |
| 116. |
Celebrity Endorsements: Nike's Relaunch of the 'Kobe' Brand |
| 117. |
Chaebol Reforms |
| 118. |
Charles Schwab’s Competitive Strategies |
| 119. |
China Eastern Airlines: Shanghai’s Last Samurai? |
| 120. |
China Merchants Bank: Challenging Times Ahead |
| 121. |
China’s ‘Me’ Generation: Implications for Business |
| 122. |
China’s Beauty Industry: L’Oreal’s Foray |
| 123. |
China’s Cosmetics Industry: Opportunities and Threats |
| 124. |
China’s Retail Industry (A): An Assessment of Potential and Challenges |
| 125. |
China’s Retail Industry (B): Consumer Behaviour and Competitive Responses |
| 126. |
China's Home Improvement Market: Should Home Depot Enter or Will it Have a Late-mover (Dis)advantage? |
| 127. |
China's Retail Industry (C): The Competitive Strategies |
| 128. |
Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer? |
| 129. |
Circuit City’s Turnaround Strategies: Can the ex-Numero Uno Bounce Back? |
| 130. |
Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business |
| 131. |
Citigroup’s Acquisition of Guangdong Development Bank: A Strategic Move in China? |
| 132. |
Citigroup's Expansion Strategies in Russia |
| 133. |
Coach Inc: Lew Frankfort’s Competitive Strategies |
| 134. |
Coca-Cola in China |
| 135. |
Coca-Cola: Targeting Niche Market through Brand Extension |
| 136. |
Coca-Cola: The Battle on Non-carbonated Front |
| 137. |
Coca-Cola’s Corporate Social Responsibility in India |
| 138. |
Coca-Cola’s Multi-branding Strategy: Is it the Right Move? |
| 139. |
Coke’s Changing Fortunes: The Need for Change |
| 140. |
Coke’s Promotional Themes: Tailored for Times |
| 141. |
Coke’s Relationship with Bottlers: To “Revive and Sustain” |
| 142. |
Colas in India – The Pesticide Residue Controversy |
| 143. |
Colgate Palmolive’s ‘Natural’ Route to Growth |
| 144. |
Compact Camera Grey Market in India: Nikon’s Dilemma
|
| 145. |
Comparative Cost Advantage and the American Outsourcing Backlash |
| 146. |
Competitive Advantages of Japanese Automobile Manufacturers |
| 147. |
Connect and Develop model in P&G |
| 148. |
Console War VII |
| 149. |
Consolidation in Global Steel Industry: What Lies Ahead |
| 150. |
Convergence of Media: Impact on Viacom’s Entertainment Business |
| 151. |
Corporate Co-Branding: Case of Yum! Brands Inc. |
| 152. |
Corporate Communication,The Toyota Way |
| 153. |
Corporate Governance at Nestlé: The Debate over Combined CEO and Chairman |
| 154. |
Corporate Restructuring at Cadbury Schweppes: Splitting US Beverages and Confectionery |
| 155. |
Corporate Social Responsibility – Are the Corporates Alone Responsible? |
| 156. |
Corportate Restructuirng at Yahoo! Inc. |
| 157. |
Cosmetics Industry (A): New Growth Avenues, New Markets, New Challenges and Old Solutions? |
| 158. |
Cosmetics Industry (B): L'Oreal's Globalisation Strategies |
| 159. |
Cost Advantages of Low Cost Carriers in U.S.A |
| 160. |
Costco’s Employee Loyalty Strategies |
| 161. |
Crisis Management- The Jet Blue Way |
| 162. |
Currency Appreciation and South Korean Economy: Shipbuilding Industry at the Centre of the Storm? |
| 163. |
Currency Boards and Countries’ Experiences |
| 164. |
Currency Pegging |
| 165. |
Cyworld, South Korea's Social Networking Site's Global Expansion Strategies |
| 166. |
Daimler-Chrysler to DaimlerChrysler: Dieter Zetsche's (the New CEO) Restructuring Strategies |
| 167. |
DaimlerChrysler: Time for a Spin-off? |
| 168. |
De Beers' Corporate Transformation: The Competitive Pressures |
| 169. |
Deflation in Japan |
| 170. |
Dell Back to the Future? |
| 171. |
Dell Business Model (A): Strategic Inflection Points in the PC Industry |
| 172. |
Dell Business Model (B): A Case for Business Model Innovation |
| 173. |
Dell in China: The Strategic Rethinking |
| 174. |
Dell Inc.: Time to Discard its Direct Selling Model? |
| 175. |
Dell vs Lenovo: The Competitive Strategies in China |
| 176. |
DELL: PCs IN PIECES? |
| 177. |
Dell's Business Model: Is it Time to Reinvent? |
| 178. |
DELL's Dilemma: Corporates or Consumers? |
| 179. |
Dell's Direct Model: In Need of Change? |
| 180. |
Delta Air Lines: Flying out of Bankruptcy? |
| 181. |
Delta-Northwest Merger: US Airlines’ Consolidation Moves
|
| 182. |
Destination Dubai: Building a Brand |
| 183. |
DHL in USA : The Competitive Strategies |
| 184. |
Disney Channel’s Competitive Strategies |
| 185. |
Disney in the Digital Age: Profiting from New Media Platforms |
| 186. |
Disney-McDonald's: On the Parting Ways |
| 187. |
Dollarization and Countries’ Experiences |
| 188. |
Donald J. Trump – Promoter Non Pareil |
| 189. |
Drug Advertising in the US: Issues and Implications |
| 190. |
DTH vs. Cable TV- Sky Wars in India |
| 191. |
Dubai Duty Free: Promotion and Expansion |
| 192. |
eBay in China- A Difficult Bid |
| 193. |
eBay's Takeover of Skype: The Strategic Fit |
| 194. |
Economics and US Presidential Elections |
| 195. |
Electrolux in India: Branding Blues |
| 196. |
Electrolux’s Growth Dilemma: Middle Market Strategy? |
| 197. |
Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation |
| 198. |
Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge |
| 199. |
Emerging Destinations in Outsourcing: The Indian dilemma |
| 200. |
Emirates: The Ambitions and Challenges |
| 201. |
Employee Retention in Indian BPO Industry: The New Initiatives |
| 202. |
End of MFA: Impact on Developing Countries |
| 203. |
Entertainment & Media Outsourcing in India |
| 204. |
Environmentally-Conscious Business: Ricoh’s Corporate Citizenship |
| 205. |
EOS Airlines, World's First All-Business Class Carrier: Low-Cost Model in Long-Haul Air Travel? |
| 206. |
Esquel’s Vertical Integration |
| 207. |
Estée Lauder: The Family-Owned Cosmetic Manufacturer's Growth Strategies |
| 208. |
Euro Disney: Failed Americanism? |
| 209. |
Euro on the verge of (dis) integration? |
| 210. |
Euro vs the US Dollar |
| 211. |
European Apparel Chains in US: Growing Fast and Profitable |
| 212. |
European Football Clubs’ New Business Model: The Prospects and Perils |
| 213. |
European Railways Revamping Model to Combat Low-Cost Airlines: Will it Succeed? |
| 214. |
European Soccer Merchandising in Asia |
| 215. |
European Trade with China |
| 216. |
Evolution of eBay: Meg Whitman’s Success Strategies |
| 217. |
Exchange Rate Volatility and Reserve Bank Intervention: The Case of New Zealand |
| 218. |
Exit of Foreign Universities: Can Singapore Still be the Education Hub? |
| 219. |
Extending KitKat’s Product Life Cycle |
| 220. |
Facebook (A): The Start-up’s “Social” Success |
| 221. |
Facebook (B): The Start-up’s Strategic Dilemmas |
| 222. |
FDI: India vs China |
| 223. |
FedEx in China: The Competitive Strategies |
| 224. |
FedEx, the US Express Parcel Carrier: Rationale behind its Strategic (non)Expansion |
| 225. |
Fiat Auto SpA – Tata Motors’ Joint Venture |
| 226. |
Fiat Auto: Turning Around the Turnaround Strategies? |
| 227. |
Fiat Relaunching the 1950’s Fiat 500: Replicating the MINI’s Success? |
| 228. |
Fidel Castro’s Cuba: Waiting for an Economic Miracle? |
| 229. |
Financial re-engineering at Essar Steel |
| 230. |
FOPP, UK’s Music Retailer (A): Profiting from Positioning? |
| 231. |
FOPP, UK’s Music Retailer (B): The Costs of Overexposure? |
| 232. |
Foreign Currency Reserves in Emerging Economies: Inflationary Pressures |
| 233. |
Forever 21’s acquisition of Gadzooks: Will it be an engine for growth? |
| 234. |
Formation of Global Trade Unions: Prospects and Challenges |
| 235. |
Fortis Healthcare Limited: Corporate Hospital’s Growth Strategies in India |
| 236. |
Foster’s Group – A new product portfolio |
| 237. |
French Hotel Group Accor's Growth Strategies |
| 238. |
Gaming Market: Nintendo's Struggle |
| 239. |
GAP and Banana Republic : Changing Brand Strategies with Fashion |
| 240. |
Gazprom and Rosneft Alliance: A Win-Win Strategy |
| 241. |
GE Manufacturing: Forging Ahead in Asia’s Globalizing Markets |
| 242. |
Geely : The Tyro in the US Market |
| 243. |
Geely: The Chinese Car’s American Venture |
| 244. |
Gender Discrimination at Merrill Lynch |
| 245. |
Gender Discrimination in Corporate America |
| 246. |
General Electric (GE): Jeffrey Immelt's Cultural Revolution |
| 247. |
Gillette's Merger with P&G: The Strategic Fit? |
| 248. |
GIORGIO ARMANI’S Growth Strategies |
| 249. |
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