Business Case Studies, Global Case Study

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Global Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MES0097IRC Standard Chartered: Invading into Mainland China
MES0096IRC Sanpaolo: Establishing its Footprint in Serbia
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MBM0023IRC Economic Superpower: The Race between China and India
MAC0033IRC Walloping US-China trade deficit: Is appreciation of Yuan the only solution to it?
MAC0030IRC Single Global Currency: Is it Feasible?
MAA0218IRC The S&N Takeover – The Going Gets Tough for Danish-Dutch Duo?
MAA0216IRC Tata Steel's Corus: Making of a Deal
MAA0214IRC Tata Motors and Jaguar-Land Rover: Made for Each Other?
MAA0213IRC Tapping Emerging Markets through Acquisitions:A Right Move by L’Oreal?
MAA0210IRC SINOPEC, DuPont Chemicals JV in China: The Probable Synergies
MAA0207IRC Romania Rejects Acquisition Bid of CEE Banking Giants
MAA0202IRC NASDAQ's Proposed Takeover of LSE: Potential and Challenges
MAA0201IRC MITTAL'S MASTER STROKE: BUILDING GLOBAL EMPIRE THROUGH ACQUISITIONS
MAA0199IRC Mars-Wrigley Merger: Changing Dynamics of Global Confectionery Industry
MAA0183IRC General Motor's Plan to Buy Chrysler: Prospects and Perils
MAA0181IRC Creating "Miller Coors"- A Need Based Friendship?
MAA0179IRC Consolidation in the Banking Industry: The Case of ABN AMRO and Barclays

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