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ROPE Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0014 European Soccer Merchandising in Asia
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKTG039 Nestlé 's Brand Management Strategies
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG077 The 'David Beckham' Brand
MKTG079 Harry Potter - A Multi Billion Dollar Business
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG126 Real Madrid: The Galacticos Era
MKTG158 Eurail Group GIE: Marketing Rail Travel in Europe
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0087 Customer Retention through Loyalty Program at Greenply Industries
MOP0002 Britain’s Housing market – Pound Vs U.S. Dollar Dilemma
MOP0010B Euro in 2004
MOP0011K Economic Reforms in Poland: A Case of Inflation Targeting
MOP0021IRC Hungary's Monetary Policy: The Conflicting Objectives
OPER024 The Six Sigma 'Plus' Quality Initiative at Honeywell
PROM007 The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris?
RTS0006 Turning Loss-making Steel Plantsinto Cash Cows
RTS0008 Restructuring Efforts at Cadbury Schweppes
RTS0042 International Paper: John Faraci’s Restructuring Strategies

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