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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG175 Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG184 What's in a Name? Lessons from Three Rebranding Exercises in India
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG204 Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
MKTG245 Droid: Challenger to the iPhone?
MKTG246 Unilever's Packaging Practices - Innovations and Insights
MKTG262 McDonalds in France
MKTG263 Unilever`s `Power Brands` Strategy
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MMA0004 Bank of Baroda The Re-branding Strategies
OPER027 Unilever Restructures its Supply Management Practices
OPM0023B Blue Nile – A Guy's Best Friend!
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
POS0025K Old Spice: P&G's Repositioning Strategy
POS0028P Unilever in India - Giving a New life to Lifebuoy
PPP0005B US Water Resource Utility and Management: Should it be Privatized?
RTS0076 Konica Minolta: The Restructuring Strategies
SUP0018IRC Leadership Change at Unilever: Can Paul Polman build on the Achievements of Patrick Cescau?
TRT0019 Troubled Times at Unilever
TRT0054K Archies - Time to reinvent
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