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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MEBE0017 Inflation Targeting as a Monetary Policy Tool: The Case of Bank of England
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MISA002 The Global IT Services Industry - Heading for a Shakeout?
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0113 Unilever's Digital Media Strategy
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKTA001 Vanilla Coke in India - A
MKTA002 Vanilla Coke in India - B
MKTA003 Unilever in India - Building and Nurturing Brands
MKTA004 Unilever in India - Building the Ice creams business
MKTA007 Detergent Wars in India
MKTA008 Unilever in India - Rural Marketing Initiatives
MKTA010 Coca-Cola India in 2004 -Marketing Strategy
MKTA022 Unilever in India - Managing Brand Extensions
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG155 Unilever's “Real Beauty” Campaign for Dove

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