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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand
BBP0127IRC Managing Personality Brands: The Harry Potter Saga
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
BBP0140IRC Apple – The Most Admired Brand
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BOS0011K Casinos Blue Ocean for Private Equity-after Change
BOS0013IRC Ronnie Screwvala: Trying to professionalise Bollywood?
BOS0014IRC Stage Musicals: Altering the South Korean Entertainment Landscape?
BOS0015IRC Tata Nano: Host to a Global Dream ?
BSM0010 The Low-Carb Trend – Death Knell for American Pasta Companies?
BSM0014 European Football Clubs’ New Business Model: The Prospects and Perils
BSM0018 Private Equity in China: The “cautious” Gold Rush
BSM0022 Private Equity Firms in Germany: Can they Change the Corporate Landscape?
BSM0023 Global Pharma Industry: In Need of a New Business Model?

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