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Page 12 of 58

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0163P Hasbro’s Product Line Strategy over the Years
COM0165P Benetton's advertising:looking beyond Toscani
COM0167P Rocketboom.com: Changing the Face of Entertainment Media
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0191K Digital TV War: Korea vs Japan
COM0192K Europe`s Grocery Market: Traditional Retailers vs Discounters
COM0240 Indian Retail Models: Reliance Retail vs ITC Retail vs Future Group Retail
COM0250IRC Hasbro's Response to Scrabulous: Legally Right, but Risking Popularity?
COM0253IRC LCD TELEVISION: SHARP’S LEADERSHIP AT STAKE
COM0254IRC Leadership Change at Indian Electronics Player Videocon: Can Kwang Ro Kim Replicate LG's Success?
COM0257IRC Patented Drug Companies: Can Effective Product Lifecycle Management Counter the Generic Threat?
COM0259IRC The Price War: Netflix Vs Blockbuster
COM0260IRC VMware, US' Virtualisation Software Market Leader: Real Threat from Microsoft?
COM0261IRC WAHAHA: POSING A THREAT TO COCA COLA AND PEPSI IN CHINA
COS0012 Emirates: The Ambitions and Challenges
COS0017 Indian Oil Companies’ Race for Self-reliance: Risks and Rewards
COS0024 Sony's Failed Synergies: Bad Strategy or Bad Management?
COS0045P Indian Textile Industry: Implications after MFA phase out
COS0064 Reforms at Bombay Stock Exchange, Asia's Oldest Stock Exchange - The Competitive Strategies
COS0095IRC China Netcom: Susceptible or Impervious to 3G?

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