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NSE Case Studies

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Page 6 of 6

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG161 Bose Corp.: Better Sound through Research or Better Sales through Marketing?
MKTG163 Philips: Making Sense of Simplicity
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG204 Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG245 Droid: Challenger to the iPhone?
MKTG247 Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
OPER011 TISCO: The World's Most Cost Effective Steel Plant
OPER062 Quality and Safety Practices at LEGO
OPM0010 Automobile Safety: Japanese Manufacturers Lead the Way
POS0026A Samsonite’s Repositioning Strategies
RTS0032 Shinsei Bank - A Turnaround
RTS0039 Millard Drexler: Turning Around the J. Crew Inc.
RTS0055 Bang & Olufsen: The Danish High-End Audio Maker's Restructuring Strategies
RTS0102C Boeing - Lockheed Martin JV: Together to Survive
RTS0146B Boeing: Back on the Track?
SCJ0013K MTV Google Alliance; Sharing Video Across the Online Media
SDN0011K New Distribution Initiatives at HLL
TRT0050C Wal-Mart’s withdrawal from South Korea
VMG0010K LEGO TOYS: A makeover in corporate philosophy
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Case Studies by Company -"N"

 

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