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NA Case Studies

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Page 153 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0055A Altria: The American Tobacco Giant’s Troubled Portfolio
TRT0056B Dell’s Recall of Batteries: Would it Taint Dell’s Image?
TRT0057B Problems Galore at Dell: Signs of a Downfall?
TRT0060A Crisis Management- The Jet Blue Way
TRT0061B Vodafone: Losing Connectivity in Japan
TRT0063K Airbus`s A380: Stalled on the Runway
TRT0064K Japanese Motorcycles: Facing Challenges in China
TRT0067K Sony`s Battery Recall: Troubled Times at Sony
TRT0069P Taco Bell and the Ecoli Crisis
TRT0070A Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?
TRT0071A Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?
TRT0072 Mattel's Product Recalls (A): The chinese Imbroglio
TRT0073 Mattel’s Product Recalls (B): Managing the Crisis
TRT0074 Burger King’s Troubled Times: The CEO’s Turnaround plans
TRT0076P Image Crisis at BP
TRT0079B Unrest at Volkswagen: Who Takes the Decisions?
TRT0082 ‘San Lu’, The Chinese milk products manufacturer’s product failure: Managing the Crisis?
TRT0085 Managing Downturn without Downsizing (A): US Financial Crisis & Layoffs
TRT0086 Managing Crises – Built to Last Companies
TRT0089 Managing Downturn without Downsizing (B): Innovative Job Saving Schemes

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