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McDonald Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0117 McDonald's in UK: The Competitive strategies
COM0211A Jack in the Box Combating the Breakfast War in US
COM0217A The Coffee War: McDonald’s vs Starbucks
COS0018 McDonald’s Menu: Makeover or Make-up?
COS0028 McDonald’s McCafé: The Re-imaging Efforts
COS0073A Trouble at Starbucks: Will the Visionary Founder Howard Schultz be Able to Transform the Company?
COS0106 Will 40/20/10 Strategy Save P&G CEO McDonald?
COS0110 Lafley`s Return to P&G: Can P&G be Back on Tracks?
COS0113 Change of Guard at McDonald`s - Is Turnaround Possible?
CSB0002 China’s ‘Me’ Generation: Implications for Business
CSR0004 Obesity Concerns: McDonald’s Initiatives
CSR0038K Fast-Food Retailers in the US: Still Going the Trans-Fat Way?
CSR0045K Balanced, Active Lifestyles: Another Corporate Social Responsibility Ace from McDonald’s?
CSR0052 Obesity Concerns: McDonald’s Initiatives
DIS0024B Starbucks' Diversion from Coffee: Will it work?
DIS0030IRC Indian Soft Drink: Concentrate Major Rasna Diversifies into Fast Food Retailing: Will it Payoff?
GBE0089IRC Online Junk Food Marketing and US Kids: Need for Healthy Regulations
GGL0028 Starbucks in China: Expansion Strategies
GGL0031 McDonald's Localization Strategy: Brand Unification, Menu Diversification?
GGL0038 The global and local strategies of the international food chains in India

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