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LIC Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
CSB0030 Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0031 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSR0003 Philanthropy to Corporate Social Responsibility: Coke’s Initiatives
CSR0005 Sweatshops in Asia: Sportswear Industry in the Makeover
CSR0006 Canon: Fujio Mitarai’s “Excellent Global Corporation Plan”
CSR0007 ‘Cleaning’ the Diamond: De Beers’ Fifth ‘C’
CSR0017 Philip Morris’ Social Responsibility Initiatives: For Whose Good?
CSR0020A Corporatization of water: The UK experience
CSR0022B Private Philanthrophy in the US: Fashion Statement or Helping Hand?
CSR0029B Celebrex and Vioxx: Perils of Direct to Consumer Advertising
CSR0043K Blood Diamond: A Hollywood Flick Inspiring Business Ethics?
CSR0051 Global warming and Climate Change (A): Making a Business Case
CSR0053 Global Warming and Climate Change (B): The Corporate Response
CSR0054 Global Warming and Climate Change (C): Ethical Retailing
CSR0055 Who says there is no money in CSR?
CSR0056 Tesco’s Corporate Social Responsibility Initiatives
CSR0064IRC Costa Rica's Reputation as Ecotourism Destination at Stake?
DIS0012A The Virgin Group in 2005

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