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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG104 Cummins India - Consumer Driven Modularization Strategy
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG109 Arvind Brands' Competitive Position in the Indian Branded Apparel Market
MKTG112 Haier's Marketing Strategies in India
MKTG113 Market Expansion Strategies of Maruti Udyog
MKTG114 Organized Retail Industry in India
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG122 The 'Incredible India' Campaign - Marketing India to the World
MKTG123 The New 'Indian' Airlines
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG130 Marketing Viagra in India
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
MKTG135 ITC Food's Growth and Future Prospects
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG142 Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
MKTG144 The Maggi Brand in India: Brand Extension and Repositioning
MKTG146 Hidesign: Marketing Leather Products
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG177 Tata Indica V2 Xeta: Competing in the Indian Small Car Market
MKTG180 Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism

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