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Google Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0098 Google Print Program: Encouraging ‘Fairuse’ or Copyright ‘Infringement’?
IPD0106IRC Apple and Google: Closed vs Collaborative Innovation
IPD0115IRC Google's Ad Planner: An Effective Tool for Media Planners?
IPD0116IRC Google's Android – A Threat to Mobile Giants?
IPD0135IRC VOIP, SKYPE AND THE DISRUPTIVE TELECOM REVOLUTION
IPD0136IRC Web Browser Chrome - Google's Challenge to Microsoft?
ITSY019 Google.com - The World's Number One Internet Search Engine
LDS0017B Bill Gates retreat: Future of Microsoft
MAA0095C YouTube’s acquisition by Google – Issues and Challenges
MAA0132K Google’s Bid for YouTube: The Next Step for Internet Revolution?
MAA0162C msnbc.com Acquires Newsvine: A New Direction
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MES0004 Market Entry Strategies of Gmail
MES0065C Yahoo! China: Challenges
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MKS0080C Ad Wars-Yahoo! versus Google
MKTG120 Google and the 'Click Fraud' Menace
MKTG134 Marketing 'The Da Vinci Code'
MKTG138 Browser Wars II: The Release of IE 7 (BETA 2)

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